The leading star of TIMSBI Productions’ new drama Land of the Sun, distributed by ATV Distribution, Burak Özçivit attracted considerable attention from international industry professionals, media representatives and fans, making his appearance one of the notable moments of the market, the distributors report.

As MIPCOM brought together key players from the global television and media industry, Land of the Sun took its place during ATV’s international showcase. Özçivit also attended the New Season Launch event, held on the opening day of MIPCOM, where the broadcaster presented its upcoming productions to international guests. His participation added further excitement to the international promotion of Land of the Sun, attracting attention both at the exhibition venue and throughout Cannes.

The actor received a warm welcome from fans and visitors across the city, with many eager to meet him and take photographs. His appearance in front of billboards featuring Land of the Sun further raised the series’ profile, adding to its visibility during the international television market.

At the ATV stand, Özçivit met with international buyers, industry professionals and members of the press, sharing insights into Land of the Sun, his character and the series’ international journey.

Özçivit and Burak Sağyaşar, Co-Founder & CEO of TIMSBI Productions and the producer of Land of the Sun alongside Timur Savcı, were welcomed by Ali Türkarslan and ATV executives.

In his interviews, Özçivit reflected on the international success of Turkish dramas and the universal emotions that enable their stories to resonate with audiences across cultures.

Emphasizing the collective effort behind every successful production, the actor also sent his regards to his co-stars, who were unable to join him in Cannes due to their demanding filming schedule.

Özçivit highlighted love as one of the most powerful themes connecting audiences around the world, noting that viewers from different cultures can relate to the emotions and experiences of the characters they watch. He emphasized that this emotional connection is one of the key factors behind the international success of Turkish dramas.

He also underlined the cultural impact of Turkish productions, explaining that they introduce Turkey’s culture, cities and tourism destinations to audiences worldwide. Speaking about Land of the Sun, Özçivit noted that the series brings this universal emotion to the forefront through his character, Kenan Kozan.

Produced by TİMSBİ Productions, with Timur Savcı and Burak Sağyaşar as producers and a screenplay by Yıldız Tunç, Land of the Sun combines a compelling storyline, distinctive characters and a captivating atmosphere, attracting interest from international buyers.