CEETurkcell taps Bango to expand subscription bundles
Bango has partnered with Turkcell to introduce new streaming super bundles for customers in Turkey, supporting the telecom operator’s 5G rollout strategy while expanding access to bundled digital subscription services.
Under the partnership, Turkcell is using Bango’s Digital Vending Machine (DVM) platform to offer customers a range of bundled subscription packages that combine leading international and local streaming services as add-ons to their mobile data plans. With more than 43 million subscribers, Turkcell aims to capitalize on growing consumer demand for streaming services as 5G adoption accelerates across the country. The company expects faster mobile connectivity to encourage greater consumption of digital entertainment while increasing data usage among customers. The new super bundles provide subscribers with a more convenient and affordable way to access multiple streaming platforms through a single package, offering savings of up to 40% compared with purchasing each subscription separately. Bango said its Digital Vending Machine enables telecommunications providers to rapidly develop, launch and manage bundled subscription services by providing access to a wide catalogue of third-party digital offerings. The platform is designed to help operators improve customer acquisition and retention through flexible subscription packages. The DVM also manages the full subscription lifecycle, including offer creation, partner onboarding, promotional campaigns, upgrades, downgrades and cancellations. According to the company, this reduces operational complexity while enabling telecom operators, banks, retailers and other partners to bring new bundled services to market more quickly and continually expand their digital offerings. Paul Larbey, CEO at Bango, said: “Extensive multi-party bundles deliver exceptional value for consumers while helping partners increase engagement and retention. By joining the Bango DVM ecosystem, Turkcell can continuously evolve its offering with leading global and local content, unlocking new opportunities for growth.” RELATED
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