ITV Studios has today announced at NATPE Budapest a strategic partnership with Paprika Studios, one of the leading independent production companies in Central and Eastern Europe (CEE). Paprika Studios will exclusively represent six of ITV Studios’ top non-scripted formats across seven key markets: Bulgaria, Czech Republic, Hungary, Lithuania, Romania, Slovakia, and Slovenia.

This strategic collaboration brings together a diverse mix of non-scripted formats spanning cooking, reality, and entertainment – marking a significant step forward in ITV Studios’ commitment to innovative and locally resonant production in the region.

The six titles Paprika Studios will represent are Game of Chefs, Rat in the Kitchen, Let Love Rule, My Mum Your Dad, A Year to Remember, and What Would Your Kid Do?

This collaboration reflects ITV Studios’ strategic focus on building closer creative and commercial partnerships in key international markets, ensuring broadcasters across the region have access to high-quality content with efficient, locally tailored production support.

Where formats are already established, existing production partners will continue their local adaptations.

Gisela Minnbergh, EVP EMEA Global Partnerships at ITV Studios, said: "Central and Eastern Europe is a dynamic and competitive region, and we’re thrilled to be joining forces with Paprika Studios, who have a proven track record and deep expertise in the region. This partnership enables us to offer broadcasters a powerful combination of creative content and streamlined production, perfectly suited to local audiences."

Ákos Erdös, CEO of Paprika Studios, added: "We’re proud to represent ITV Studios' exciting slate of formats in CEE. These are compelling, high-quality titles that we believe will resonate strongly with local viewers. With more than 15 years of experience, offices in eight countries and a deep understanding of audience expectations and market trends in the CEE region, we are a reliable and competent partner — bringing significant added value to this strategic collaboration. Together with ITV Studios, we aim to bring fresh energy to the region’s non-scripted landscape."

The deal was brokered by Martijn Plaizier, Content Brand Partnership Manager, ITV Studios.