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 CEE
Infront to sell Bundesliga rights in 8 CEE countries
 30 May 2024
Sports and entertainment agency Infront has struck a four-year media rights tie-up with the Bundesliga International subsidiary of German football's top tier, across 10 European markets.

This follows on from Infront agreeing a major multi-year tie-up – unveiled last week – with the LFP, the French league’s organizing body.

The Infront-Bundesligta International deal will entail the agency managing the media rights portfolio of both the top-tier Bundesliga and second-tier 2.Bundesliga across a range of European territories, from the start of 2025-26 through 2028-29. These markets include Albania, Czech Republic, Estonia, Kosovo, Israel, Latvia, Lithuania, Romania, and Slovakia.

The package includes all 617 matches from the Bundesliga and 2.Bundesliga, as well as the annual German Supercup and the relegation playoff games between top and second-tier sides.
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