Direct Media Montenegro, the leading media agency in the country, has joined the we_can ad agency network.

With over 23 years of experience and a 41% agency market share, Direct Media Montenegro brings deep local expertise and a solid reputation for trust, strength, and innovation. Based in Podgorica, the agency is known for its strategic thinking, data-driven media planning, and commitment to delivering high-quality, integrated solutions that drive real business results.

Their team offers a wide range of services—from business data analysis and market insights to full-scale media planning, creative production, and performance marketing. Whether it’s TikToks, TVCs, or immersive AR/VR experiences, Direct Media Montenegro uses the power of technology and creativity to deliver measurable impact for clients.

"As part of the wider Direct Media network, already represented in several CEE markets in our network, their addition strengthens our regional collaboration and expands our shared mission: creating meaningful, effective communication for our clients," we_can said in a statement.