NATPE Budapest, the No.1 content market in the CEE region, and leading industry news and market intelligence platform CEETV are now accepting submissions for the 9th edition of PITCH & PLAY LIVE!

This format pitching competition will be a feature highlight at NATPE Budapest 2025 (June 23-26, InterContinental Budapest), continuing the event's longstanding tradition of seeking out and celebrating new format concepts from the CEE region with the highest international potential. Previous winners have gone on to successfully finance, produce and sell their shows globally.

Any original unscripted format concept created after May 1, 2024, can take part in the contest.

As usual, a selection committee will evaluate each format based on three criteria: originality (how fresh and unique is the concept), universality (does it have flexibility for changes and development), and internationality (does the format have worldwide sales potential). The three entries that receive the most points by the five committee members will qualify for the PITCH & PLAY LIVE! Final at NATPE Budapest 2025. Following the unique formula of the competition, the three finalists will not only have to pitch, but also convince the distinguished jury that their format has the potential to turn into an international hit live in front of the professional audience.

The creators of the winning format will be prized with:

* One full registration to NATPE Global 2026, including 3 nights accommodation at the InterContinental Miami;

* One full registration to NATPE Budapest 2026, including 3 nights accommodation at the InterContinental Budapest;

* Consultancy and distribution strategies, provided by TVBIZZ Group.


Applications will be accepted until Monday, May 5, 2025.

For details and information on how to apply for participation, please see https://pitchplay.tv/pplive/rules

You can also contact us directly at pitch.play@ceetv.net